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Business innovation: playing your strings to strengthen your play Orchestrating harmony in sustainable value systems

Research output: Book/ReportInaugural speech

Abstract

Business innovation is a multidisciplinary area of expertise that bridges the gap between traditional areas of study such as business administration, organizational studies, marketing, design, engineering and entrepreneurship. Business innovation focuses on creating, accelerating and managing new and sustainable business models through innovation (Crossan and Apaydin, 2010; Keeley, Walters, Pikkel, and Quinn, 2013).
Original languageEnglish
ISBN (Electronic)9789056814946
Publication statusPublished - 29 Sept 2022

Keywords

  • business innovation
  • marketing
  • entrepreneurship
  • sustainability
  • business administration

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